Suzuki’s American Division Files Chapter 11 Bankruptcy

Suzuki announced late Monday that it would stop selling automobiles in the United States, and that the American division was filing for Chapter 11 bankruptcy protection.  The Japanese automaker was never able to gain solid footing in the American market.  Suzuki’s small cars, comical branding, and lackluster safety records did not appeal to American drivers.  Despite the failure in North America, Suzuki has developed a growing presence in India and Southeast Asia, as well as maintaining market share in Japan.  The company plans to continue selling motorcycles, ATVs, as well as marine products in the United States. 

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s