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The Wrong Man to Run Chrysler?
Alex Taylor, III a Fortune Senior Editor writes that the person now chosen to lead Chrysler after the buy out by Cerberus, Bob Nardelli, is precisely the wrong individual to run that company at this time. Mr. Nardelli comes from a stint at Home Depot and General Electric.
"Nardelli, on the other hand, arrives on the heels of an enormous fiasco at Home Depot, appears to have a very high psychic profile, and by all accounts has the tact of a Marine drill instructor. This is not precisely what Chrysler needs at this point in time."
Mr. Taylor makes several points to support his conclusions,
"One: Chrysler is a fragile place these days, having only recently recovered from the German invasion and then seen itself sold for essentially peanuts. But soothing bedside manner isn't exactly part of Nardelli's MO. Any remaining talented individuals who stuck around at Chrysler to see how things were going to turn out are now polishing their resumes and arranging severance payments before the boat starts to rock.
Two: Nardelli's appointment undercuts Chrysler's renegade culture. As the youngest, smallest and most fragile of Detroit's former Big Three, Chrysler has always prided itself on its outlaw spirit; it was willing to gamble on things other automakers weren't."
For the full story, click here:
http://money.cnn.com/2007/08/06/news/companies/chrysler_nardelli.fortune/index.htm
Mike